Business Modelling
Business model (BM) describes the value an
organization offers to its customers and generate
sustainable revenue streams. BM determines the
external relationships with suppliers, customers and
partners.
BM is an important key factor that leads to success in startups. A viable business model is a key
determinant in obtaining funding.
Startups that innovate on a BM level, experience
greater growth rates than startups that focus on
innovation in products and operations
- Understanding the marketplace and consumer needs
- Customer value propositions ladder
- Wide Proposition Canvas
- Market Insights
- Projected Key Financials
- Revenue Models
- Operational and Capital Expenses
- P & L Projections
- Funds Flow Projections
- Funding Projections
GO-TO-MARKET STRATEGY
Go-to-market (GTM) strategy is the plan a startup takes to get new customers for a new product.
GTM strategy consists of three pillars:
- what product do you offer
- who your target audience is
- how you will connect those two aspects
GTM strategy defines the target audience, what their problem is, how the product solves it, and how to introduce about the solution.
- Product Market Fit Analysis
- Market Insights
- Market Analysis
- Market Segment and Target Group
- Target Market Size
- Pricing Strategy
- Market Competition and Analysis
- Marketing StrategyChannel Strategy
- Marketing Tools and Options
- Marketing Penetration Strategy
- Growth Strategy
- Communication Strategy
TECHNOLOGY MODELLING
Technology modelling (TM) is a discipline which
provides the basis for start-ups to sustain innovaon,
thus developing incremental products.
TM will include repeated innovaon as a major
component of its business model. This is crucial if
startup wants to maintain the experience becoming
beer every day and create new goods that meet and
exceed user expectations.
For that process to result in a valuable product and a
workable business strategy, a constant feedback loop
is necessary. Connuous innovaon refers to a way of
thinking where goods and services are developed
and provided such that they are tailored to the needs
of the client rather than the technological soluon of
the founders.
- Concept documentation
- Process Flows
- MVP Development Phase wise rollout
- Tech Framework
- Tech Platform
- Cost and Time Estimates
- Scaling Up
GETTING FUNDING READINESS
Funding is a financial investment in a company for product development, manufacturing, expansion, sales and marketing, office spaces, and inventory.
Startups choose to not raise funding from third parties and are funded by their founders only (to prevent debts and equity dilution).
Most startups do raise funding, especially as they grow larger and scale their operations.
- Capital willing to raise
- Company valuation
- SWOT
- Strength
- Weakness
- Opportunity
- Threat
- Incubators/Accelerators
- Angel Investors
- Venture Capitalists
